Saturday, January 6, 2007

Empowering Web Design with Analytics

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The Internet more than any other medium lends itself to measurability, perhaps because of the availability of immediate information one can get on web site visitors with products like click tracks, google analytics and webtrends in the form of analytics. In this fast paced world it is increasingly important to generate results in less time, and there is no better method for doing that that to leverage design and analytics.

Web analytics is the analysis of how visitors use a web site. Once visitor data has been collected, analyzed and measured over time against clearly defined goals for your specific web site, design can be used to convert analytics into actionable results through a continual improvement process. Design can then become empowered through analysis and user testing; metrics can provide insight on the success of an online strategy.

Several factors including design and usability to name a few impact a users experience with your site, product, message and brand. By minimizing the guess work and combining analysis of visitor behavior over time design improvements can continually advance specific key metrics that are important to your business model and your success.

The true value of design is in it’s effectiveness in meeting the desired business goals. Improving communication as a result of better design means a web user can be impelled to act more often ensuing higher returns to your bottom line.

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